In my post How To Become Better At Networking, I discussed five ways to begin building your network. Today, I will talk about social media and how to use it to your advantage.
Fun fact: if you are a monster on your instrument but can’t seem to gather the strength and courage to talk to people you don’t know, you may remain that fantastic musician few will ever discover.
That’s generally the case, but of course, there are outliers. Some creatives are so talented, people find them, and very little networking needs to be done. Those people become highly sought out individuals. I feel that is the exception and not necessarily the rule.
When it comes to finding work, especially in a big city like New York, if you assert yourself and ask for what you want, you’ll find work. I’ve also discovered that social media can help expand your network and help get you paying gigs.
Some older musicians refuse to engage with any social media and prefer a good old telephone call. They often frown upon modern means of communication. Some of those people I know don’t even like booking gigs through text or email. While that may be their preference, they might be missing out on a whole lot of money.
I’ve secured work through people who have reached out to me on Facebook or Instagram. It happens quite often. In fact, I remember one of the first times it happened was in 2013. I booked a gig in San Diego by answering a Facebook message from a colleague. He and I worked together in the past. He asked if I was interested in working in San Diego for ten weeks on a musical that might head to Broadway. How could I turn that down? While it didn’t make it to The Great White Way, I learned a lot. I loved the city and fell in love with California. After that ten-week run, I knew where I wanted to spend the rest of my life.
By using social media to keep yourself in front of people, others find out what you’re up to. They know when you may be free to work with them. They may like some of the things you post and might want to connect with you down the road.
I’ve learned that there are limits to what you post on social media. You can post too much, too many offensive things, or be annoying. Some posts can be too political, too deep into activism, and sometimes can be a big turn-off. If you like posting those things, it’s cool, but understand that you might rub people the wrong way, and it might affect your work prospects.
On the other hand, you might get a job here or there because of what you say. I find being a semi-constant presence on social media, and posting regularly increases your public profile. It keeps you in the minds of potential employers or referrals. Employers generally think of those who they’ve recently spoken to or heard about. Staying relevant on social media elevates the likelihood of you staying in the minds of those in your professional and personal circles. By posting regularly and increasing your visibility, you gain more chances for employment. Posts that make you think, cover a wide variety of interests, and are humorous can be quite intriguing.
When you post on Facebook, Twitter, Instagram, Snapchat, Reddit, LinkedIn, or any other platform, it puts you in front of people in ways that going out can’t. You can see people in person, call, or even text, but when you strategically post, engage with your peers and colleagues, you are maintaining a level of “brand awareness.” By putting yourself out there in ways that catch the attention of others, those who might need your professional services will think of you first.
Here is a guide to how often you want to post on social media sites:
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